Sponge has been sold in our higgledy-piggledy Cafe since September 2000.
With our old school standards and eye for detail, fans were left open mouthed at the scale and flavour of the cakes. We realised there was a love affair going on.
In 2009 we took Sponge out of the comfort of their Byfords home, created a new look under the company name of SPONGE. We took our generous Sponges to county shows and received great feedback and the decision was made - we would go for it!
Much excitement, tastings, research and the usual good pinch of graft followed and here you have it. We are mad, crazy, bonkers about SPONGE and hope that you will absolutely love every mouthful.